2014
The Breast Cancer Foundation of Egypt (BCFE) will celebrate the World Cancer Day throughout February by launching an awareness campaign "Be Part of the Cure". It will include various activities:
· Social media channels: Post the four cancer myths focusing on breast cancer on Twitter / Facebook pages.
· Post the infographs and articles on BCFE's website.
· Develop a special press release to engage the media in the cause.
· Post the printed World Cancer Day posters and postcards in BCFE's Patients Services Center to promote the day and the theme.
· Send different SMSs of the four myths focusing on the breast cancer to BCFE's database.
· Develop a unique newsletter on World Cancer Day and send it to all BCFE network subscribers.
· Hold a number of educational and awareness lectures on breast cancer to women in different communities such as government agencies, grass-root areas…etc.
· Post a symbolic awareness event on the Facebook to call public attention to the issue and the cause.
Join this awareness event. It's a public event that we are trying to promote to raise awareness of the World Cancer Day especially on breast cancer. By saying you are attending the event, you are spreading awareness for breast cancer prevention and early detection. Please feel free to write your experience or the experience of someone you know with breast cancer.
DEBUNK THE MYTHS
Myth 1: We don't need to talk about breast cancer cancer
Truth: Whilst breast cancer can be a difficult topic to address, particularly in some cultures and settings, dealing with the disease openly can improve outcomes at an individual, community and policy level.
Myth 2: There are no signs or symptoms of breast cancer
Truth: There are warning signs and symptoms and the benefits of early detection are indisputable.
Myth 3: There is nothing I can do about breast cancer
Truth: There is a lot that can be done at an individual, community and policy level and with the right strategies; a third of the most common cancers can be prevented.
Myth 4: I don't have the right to cancer care
Truth: All people have the right to access proven and effective cancer treatments and services on equal terms, and without suffering hardship as a consequence.